WHAT WE DO
Exceptional user experience goes beyond the visual and functional elements. Kydak integrates human-centered design and design thinking methods to create experiences your customers will love.
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Kydak integrates human-centered design and design thinking methods to create end-to-end customer experiences for products, services, business models and human-to-human interactions.
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WHO WE ARE
Kydak has over 50 years combined experience including Human Factors, User-Centered Design, Usability Testing, Service Design, Web Design and Mobile Design. We perform expert analysis and deliver solutions and recommendations to ensure user-friendly and accessible experiences that your customers will love. |
PRINCIPLES WE WORK BY
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HUMAN-CENTERED DESIGN
Knowing what motivates people and fuels their convictions leads to great ideas. We design experiences that ignite customer engagement and create delight while accommodating human cognitive and perceptual limitations. |
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EXPERIMENTATION
You have to find the right solution before you make the solution right. Experimentation is about succeeding faster and eliminating alternatives that don’t solve your problem. |
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DESIGN ITERATION
The creative process involves creation, refinement, reflection, testing and evolution. Each iteration, sketch and prototype teaches us something. We think by doing! |
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SYSTEMS THINKING
Systems involve people, processes, policies, technology and more. We evaluate, innovate, re-imagine and eliminate barriers to create great customer experiences. |
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LEAN PRACTICES
Change that drives business and customer metrics forward is the most important. We focus on what matters most and eliminate waste from our processes. |
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VISUAL DESIGN
Great form and function serve each other when done well. We find that marriage to create truly magnificent experience design. |
