USER EXPERIENCE DESIGN  |  SERVICE DESIGN

User Experience Design
The Kydak UX Design Process is built on a proven approach that has the customer at the center of every design decision.

We deliver user experience solutions that clearly define how your product should behave, function and look. The end user experience is our ultimate deliverable. These solutions are usable, compelling, intuitive and desirable. Great user experiences drive positive business results and customer loyalty!

Strategy
Every successful project begins with a planning phase where a clearly defined strategy clarifies the product objectives for the organization, ensures product market fit, and identifies what customer needs must be addressed. We help our clients build a successful strategy with a discovery process that delivers results.
  • Stakeholder Interviews 
  • Review Existing Research 
  • Competitive Review  
  • Heuristic (Expert) Analysis
  • Understand Design Trends 
  • Requirements Workshop 
  • Planning Meeting

Observation & Analysis
Research directly involving your customers is critical to understanding what problems they need solved and creating the solutions to insure your product or service will be successful. There are several methods in our toolbox that we select from depending on the needs of the project.
  • Questionnaires/Surveys
  • User Interviews
  • Field Studies
  • Task Analysis 
  • Eye Tracking
  • Diary Analysis
  • Affinity Diagrams
  • Card Sorting
  • Journey Mapping
  • Web/Mobile Analytics
  • Biometrics Monitoring & Analysis

User-Centered Design
We seek feedback from customers at every step in the design process to drive insights and validate design approaches. You want to know what works and how well it works before you build or deploy your solution in the marketplace. Great designs result from observation, iteration and validation.
  • UI and Interaction Design
  • Information and Architecture Design
  • Visual Interaction Design
  • Emotional Design
  • Participatory Design 
  • Design Patterns
  • Lean UX
  • Expert Evaluation
  • Cognitive Walkthroughs 
  • Unmoderated Remote Testing 
  • Usability Testing 
  • Benchmarking

Prototyping
After designing the right solution, Kydak can build a prototype of your idea and place it in front of customers to receive valuable feedback in a very quick timeframe.
  • Sketches
  • Paper Prototypes
  • Wireframes
  • Functional Web or Mobile prototypes

Usability Report Card
Does your website or mobile app have usability issues? The Kydak Usability Report Card can help! Choose from one of three Usability Report Card packages or create a your own custom package.
  • In-depth Expert Analysis
  • Identify & Prioritize Usability Issues
  • Detailed Usability Recommendations
  • Wireframe Design Solution
  • Competitive Benchmarking