 When we first talk to companies about Service Design, the initial response is typically a mixture of confusion mixed with an attempt to pretend that they know what we’re talking about. We get it. The term is not part of most people’s normal business vernacular and it’s not as hip and trendy at UX. | 89% of companies expect to compete mostly on the basis of customer experience by 2016 - vs. 36% four years ago. |
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