​Many customers ask us, in the initial stages of engagement, what Kydak can do for their businesses? They know we’re an experience design company and they know that their users and customer experience are important if not critical to their product or business. But more often than not, they’re not sure exactly what sort of work we’re going to perform and what the specific outcomes might be. The following represents several case studies that will illuminate the human-centered design process and the many examples of where and how it can be deployed to improve the user/customer experience and business results.
 
Before we get into the specific case studies there are three general areas where our work is performed that consequently outline the human-centered design process and mindset.

​Kydak is a design company. More specifically we are an experience design consultancy, but its often easier to begin a conversation by saying we're a design company. The inevitable response is, "So, you design websites?" Well, yes, we do design websites for some of our clients, but design is so much more.

Design can include visual design (how it looks), but it also includes customer experience design (CX), service design and interaction design among other design disciplines. 

If you're not familiar with CX, you're not alone, but you're also missing out on an opportunity to differentiate your product or service and impact your bottom line.

When our CEO, Wayne Neale, isn't busy working his UX magic, you can find him jamming on lead guitar with his band Uphoria! Check out this new mini-documentary to hear him rock out to a classic Rush tune.

​When talking with UX designers about prototyping there are a wide variety of opinions and preferences about with prototyping tool to use. Do you go lo fidelity or high fidelity? Does the prototype need to be interactive? How long does it take to build a prototype in a specific tool? Mobile or Web? Desktop or cloud-based? Or, simply, which tool do you like the most?

Thanks to everyone who came out yesterday for the Kydak Service Design Lunch & Learn. A huge shout out to the Appointment Plus  team for being such great hosts for this event and to the  Arizona Technology Council for helping to put this event together!

We're passionate about design and we loved sharing a little about how Service Design can play such a critical role in the success of any organization. If you would like to know more about how Service Design can benefit your company, we'd love to help (As you can see from the photo below, Wayne is waiting with open arms). We'd also love to hear more feedback about the event! 

Join Kydak this Saturday, September 19 at the Phoenix Mobile Festival - the biggest mobile conference in Phoenix!  The conference will be held at the Infusionsoft offices in Chandler and is free to attend.  The Phoenix Mobile Festival features a full day of top-notch speakers, including our very own Wayne Neale.

For more information check out the festival website or sign up to attend on their Meetup page.