​Many customers ask us, in the initial stages of engagement, what Kydak can do for their businesses? They know we’re an experience design company and they know that their users and customer experience are important if not critical to their product or business. But more often than not, they’re not sure exactly what sort of work we’re going to perform and what the specific outcomes might be. The following represents several case studies that will illuminate the human-centered design process and the many examples of where and how it can be deployed to improve the user/customer experience and business results.
 
Before we get into the specific case studies there are three general areas where our work is performed that consequently outline the human-centered design process and mindset.

​Kydak is a design company. More specifically we are an experience design consultancy, but its often easier to begin a conversation by saying we're a design company. The inevitable response is, "So, you design websites?" Well, yes, we do design websites for some of our clients, but design is so much more.

Design can include visual design (how it looks), but it also includes customer experience design (CX), service design and interaction design among other design disciplines. 

If you're not familiar with CX, you're not alone, but you're also missing out on an opportunity to differentiate your product or service and impact your bottom line.