​Many customers ask us, in the initial stages of engagement, what Kydak can do for their businesses? They know we’re an experience design company and they know that their users and customer experience are important if not critical to their product or business. But more often than not, they’re not sure exactly what sort of work we’re going to perform and what the specific outcomes might be. The following represents several case studies that will illuminate the human-centered design process and the many examples of where and how it can be deployed to improve the user/customer experience and business results.
 
Before we get into the specific case studies there are three general areas where our work is performed that consequently outline the human-centered design process and mindset.

​Kydak is a design company. More specifically we are an experience design consultancy, but its often easier to begin a conversation by saying we're a design company. The inevitable response is, "So, you design websites?" Well, yes, we do design websites for some of our clients, but design is so much more.

Design can include visual design (how it looks), but it also includes customer experience design (CX), service design and interaction design among other design disciplines. 

If you're not familiar with CX, you're not alone, but you're also missing out on an opportunity to differentiate your product or service and impact your bottom line.

Thanks to everyone who came out yesterday for the Kydak Service Design Lunch & Learn. A huge shout out to the Appointment Plus  team for being such great hosts for this event and to the  Arizona Technology Council for helping to put this event together!

We're passionate about design and we loved sharing a little about how Service Design can play such a critical role in the success of any organization. If you would like to know more about how Service Design can benefit your company, we'd love to help (As you can see from the photo below, Wayne is waiting with open arms). We'd also love to hear more feedback about the event! 

Posted by: Kory Kredit 

I don’t love tires. They are black, round and they make my car easier to drive when they are fully inflated and have good tread. Despite the fact that my dad sold tires for a living for about 10 years, that is the extent of my knowledge of tires, other than the fact that I know it will cost $500-$600 to replace them on my car. That’s $500-$600 that I would much rather spend on a vacation, a new flat screen TV, a one-month supply of Starbucks…pretty much anything other than buying tires.

Even though I don’t have any love for tires I’ve grown to love, or at least appreciate, the tire buying experience at a local tire retailer, Discount Tires. From the greeting I receive when I walk in the door to offering me a free bottle of water and offering excellent service after the sale, every interaction is professional, friendly and makes me feel less depressed about having to spend a large sum of money on something that doesn’t bring me any real satisfaction or pleasure.
 
So, how would you answer the question: Do your customers love you? The product or service you offer is only one element of the customer experience equation. It doesn’t matter if your are selling diamond rings on your website or fishing diamonds out of a drain pipe for Roto-Rooter, every touch point that you have with your customer influences their perception of your brand. The real question you need to be asking yourself is: Do I really understand the experience that my customers have when they interact with my brand across every touch point? If the answer is “no”, it’s time to get out of your office and walk in the shoes of your customers so you can begin to design better experiences for them.