Customer Experience - The Future of Design

​Kydak is a design company. More specifically we are an experience design consultancy, but its often easier to begin a conversation by saying we're a design company. The inevitable response is, "So, you design websites?" Well, yes, we do design websites for some of our clients, but design is so much more.

Design can include visual design (how it looks), but it also includes customer experience design (CX), service design and interaction design among other design disciplines. 

If you're not familiar with CX, you're not alone, but you're also missing out on an opportunity to differentiate your product or service and impact your bottom line.

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The UX Magazine article, "Customer Experience Is the Future of Design" takes an in-depth look at the growing field of Customer Experience Design and how it ads value, market share and revenue for B2B and B2C products & services as indicated by these studies:

• 58 percent of consumers are willing to spend more on companies that provide excellent customer service, according to American Express.
• Satisfying customer experiences can also lead to more word of mouth, as 23 percent of customers who had a positive experience told 10 or more people about it, reports Harvard Business Review.

Contact Kydak If you want to learn more about how Customer Experience Design can help your organization.

"FOCUSING ON THE CUSTOMER EXPERIENCE AND ITS DESIGN AFFORDS BUSINESSES THE OPPORTUNITY TO DIFFERENTIATE IN A MORE MEANINGFUL WAY."
- UX MAGAZINE

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"WHEN BRANDS FOCUS ON CRAFTING A MEANINGFUL END-TO-END CUSTOMER EXPERIENCE, THEIR BOTTOM LINE WILL BENEFIT"
- UX MAGAZINE