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Why hire a human-centered design firm? 

4/15/2016

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​Many customers ask us, in the initial stages of engagement, what Kydak can do for their businesses? They know we’re an experience design company and they know that their users and customer experience are important if not critical to their product or business. But more often than not, they’re not sure exactly what sort of work we’re going to perform and what the specific outcomes might be. The following represents several case studies that will illuminate the human-centered design process and the many examples of where and how it can be deployed to improve the user/customer experience and business results.
 
Before we get into the specific case studies there are three general areas where our work is performed that consequently outline the human-centered design process and mindset.


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Customer Experience - The Future of Design

4/1/2016

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​Kydak is a design company. More specifically we are an experience design consultancy, but its often easier to begin a conversation by saying we're a design company. The inevitable response is, "So, you design websites?" Well, yes, we do design websites for some of our clients, but design is so much more.

Design can include visual design (how it looks), but it also includes customer experience design (CX), service design and interaction design among other design disciplines. 

If you're not familiar with CX, you're not alone, but you're also missing out on an opportunity to differentiate your product or service and impact your bottom line.


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UX Design for Enterprise Software

3/28/2016

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As the UX practice becomes more and more mainstream in web and mobile software design, the world of enterprise software is still slow to adapt and truly embrace the benefits of UX.
 
The primary focus of enterprise software design and development has always centered on functionality, often at the expense of usability and visual design.  The concept of creating a user-centered product is often an afterthought, until the platform is rolled out and real people have to learn it and use it on a daily basis.

​"EFFECTIVE USER EXPERIENCE DESIGN IS NOW TABLE STAKES IN THE ENTERPRISE—IT'S NOT OPTIONAL."

- SAM YEN, CHIEF DESIGN OFFICER - SAP

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Desktop UX Isn't Dead Yet

1/11/2016

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Chances are that if you are working on an online UX project, there is either a mobile element to it or it may be exclusively focussed on mobile. While the move to mobile will continue to become more and more of a focus, it's important to not lose sight of the value and significance of the desktop experience. This blog from Scott Jenson, Product Design at Google, highlights some of the reasons why we shouldn't rush to dismiss desktop UX just yet.
"We are so in love with flashy UX features that we ignore the deep impact of the proven and the mundane."
​- Scott Jenson

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Turn it to 11!

12/29/2015

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When our CEO, Wayne Neale, isn't busy working his UX magic, you can find him jamming on lead guitar with his band Uphoria! Check out this new mini-documentary to hear him rock out to a classic Rush tune.
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Which Prototyping Tool Should You Use?

12/18/2015

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​When talking with UX designers about prototyping there are a wide variety of opinions and preferences about with prototyping tool to use. Do you go lo fidelity or high fidelity? Does the prototype need to be interactive? How long does it take to build a prototype in a specific tool? Mobile or Web? Desktop or cloud-based? Or, simply, which tool do you like the most?

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What is Service Design?

12/11/2015

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When we first talk to companies about Service Design, the initial response is typically a mixture of confusion mixed with an attempt to pretend that they know what we’re talking about. We get it. The term is not part of most people’s normal business vernacular and it’s not as hip and trendy at UX. 

89% of companies expect to compete mostly on the basis of customer experience by 2016 - vs. 36% four years ago.

gartner research, 2015

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Service Design Lunch & Learn

11/6/2015

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Thanks to everyone who came out yesterday for the Kydak Service Design Lunch & Learn. A huge shout out to the Appointment Plus  team for being such great hosts for this event and to the  Arizona Technology Council for helping to put this event together!

We're passionate about design and we loved sharing a little about how Service Design can play such a critical role in the success of any organization. If you would like to know more about how Service Design can benefit your company, we'd love to help (As you can see from the photo below, Wayne is waiting with open arms). We'd also love to hear more feedback about the event! 
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Design Critique Podcast

10/14/2015

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Our CEO, Wayne Neale, recently joined Tim Keirnan for Tim's podcast, Design Critique. The podcast touches on a wide range of design topics including:
  • Experience Design: From UI to User Experience to Customer Experience and beyond
  • Design Thinking
  • Service Design
Listen to the podcast below and make sure to visit the Design Critique website for more episode and compelling interviews with design leaders.
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Direct download: DesignCritique113_WayneNealeInterview.mp3
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Phoenix Mobile Festival

9/15/2015

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Join Kydak this Saturday, September 19 at the Phoenix Mobile Festival - the biggest mobile conference in Phoenix!  The conference will be held at the Infusionsoft offices in Chandler and is free to attend.  The Phoenix Mobile Festival features a full day of top-notch speakers, including our very own Wayne Neale.

For more information check out the festival website or sign up to attend on their Meetup page.


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